The new two-storied store sells clothing and accessories for men, women and children.

LC Waikiki, the leading Turkish clothing brand, will officially open its first store in Turkmenistan on Friday, May 13.

The manager of the store located at Berkarar Shopping and Entertainment Center told Business Turkmenistan that the clothing and accessories are sourced directly from the manufacturer and so they are available at affordable prices.

The consumers are offered a wide range of men's, women's and children's clothing. The manager added that presently there are discounts on many items.

The new two-storied store sells products for women and children on the first floor, while the second floor offers textiles, accessories and shoes for men.

The store team is additionally developing the Asman Ekspres and Asman Shop websites and applications, which will allow consumers to order clothes and accessories.

The retail outlet, employing 50 people, aims to continue to set affordable prices for the consumers of the country.

Founded in 1988 in France, LC Waikiki has been operating as the Turkish brand since 1997. The retailer has over 1,100 stores in 47 countries. It aims to become one of the three most successful fashion retail brands of Europe by 2023. The Istanbul-based company reported exports of $950 billion in 2021.

Business Turkmenistan